itD首次對兒童理發品牌進行空間設計。設計之初,我們思考的一個要點是:如何將空間元素與斑馬線兒童理發品牌自然地連接在一起,并通過整個空間故事讓顧客對斑馬線產生品牌記憶點?

For the first time, itD studio designs the space of a children‘s hairdressing brand. At the beginning of the design, one of the main points of our thinking is: How to connect the space element with the brand Zebra Line naturally, and let the customer have a strong impression on the brand through the whole space?

經過前期調研分析,我們發現大多兒童理發品牌的空間多使用動物和汽車元素,且無故事脈絡串聯,僅填塞各種兒童可能會喜歡的形象,而缺乏空間美感和自身空間辨識度的考量。

After the preliminary analysis, we find that most of children’s barber shop just use plenty of animals and car elements, and there is no connection between those incidents, but only filled in the image that children might like. Hence, most of children‘s barber shop lack of aesthetic sense and recognition.

現今,空間質感與美感已成為極重要的消費引導趨向,且更是品牌識別的發力點。斑馬線想打造的高端形象,亟則須打通品牌與空間互通的關節。

Nowadays, the beauty and quality of commercial space have become an extremely important trend of consumer guidance, and also the point of brand recognition. Therefore, only to well-connect of the brand and the space, will Zebra Line achieve the goal of creating a high-end image.

空間概念 Space Concept

從業主方得知,斑馬線在于“保護”的意味。紅燈停,綠燈行的交通規則,使得每一條斑馬線成為保護行人安全過馬路的隱形騎士。兒童剪發,也在于安全貼心地在過程中保護好孩子們,讓他們開心地享受自己的新發型。

It is known from the owner that the name of brand-Zebra Line-is meant to be “protected”. The traffic rules that red light stops and the green light goes, make every zebra crossing an invisible knight that protects pedestrians crossing the road safely. Children’s barber shops also protect children in a safe and intimate way, allowing them to enjoy their new hairstyles happily.

我們從“斑馬線”這個詞發散,辟除雜亂的元素干擾(比如首當直沖的“斑馬”),思考將剪發和斑馬線品牌可連接的元素,將“線”作為頭腦風暴發散的原點,聯想各種以“線”的形式存在的東西。

Starting from the word “Zebra Line”, we remove the messy interference (such as the upsetting “Zebra”), and think about the elements that can be connected to the brand. We use “line” as the origin of brainstorming, associating with a variety of things that exist in the form of lines.

最終回到了斑馬線的產生地“城市”–人口密集,充斥著多種線條的地方。斑馬線是城市的產物,但秩序嚴謹的城市高樓太過于無聊,于是我們把城市抽象成為兒童喜愛的元素–積木。

Eventually, it return to the “city” where the zebra crossing is produced-a densely populated area filled with lines. The zebra crossing is a product of city, but the orderly urban high-rises are too boring, so we abstract the city into a favorite element for children – building blocks.

▲開啟新故事了New story starts.

空間布局 Spatial Layout

▲平面圖Plan

▲軸測圖Axonometric

空間是一塊塊積木有序地堆疊,你能在這里發現剛剛提到過的城市意象,甚至可以看到房屋、火車、城堡等元素。更多屬于空間的小亮點,往下看吧。

The space is blocks of blocks stacked in an orderly manner. You can find the city image just mentioned here, and you can even see the elements such as houses, trains, castles and so on. More small highlights in the space, let‘s keep looking.

打卡點 KaCha Check-in Place

我們將外立面的一塊墻面內推,形成打卡點。并在此設想個多個主題場景:恐龍時代、夢幻草原、積木城市、探索世界……可根據店內活動內容、節假日等更換主題場景。

最初方案中,我們還設想門頭放置巨大的 “KaCha”,以醒目的字符引導人們拍照打卡。

We push inward a wall of the facade to create a check-in place. Then here comes numbers of theme scenes: Era of Dinosaurs, Great Grassland, Blocks City, and World Adventure… The theme can be changed according to the activities of the store, the holiday day, and so on.

In the original plan, we also want to put a huge “KaCha” on the door in order to use striking character attract people to take photos here.

▲現場圖Real Scene

▲設想的插畫風“Kacha一照”Illustration style of Ka Cha

收銀臺&儲物間 Reception & Storage

▲現場圖Real Scene

收銀臺與儲物間(亦是員工休息室)連在一起,成為積木城市里YARD(院落)和HOUSE(房屋)的代表。“HELLO”呈現在儲物間墻面,構成活潑開放的空間氛圍。

The reception is connected to the storage room ( also the employee rest room) which represents YARD and HOUSE in Blocks City.“HELLO” is presented on the wall of the storage room to create a lively atmosphere.

▲設想的插畫風空間動態Illustration style of “What will the space be like?”

理發&休息區Hairdressing & Rest Area

順著地面的交通指引線,進入內部空間。積木城市里的一幢幢高樓是為孩子們的理發臺,兒童理發座椅則是順著交通路線停放在樓底停車場的一輛輛小汽車。

Enter the interior space along the traffic guidance line on the ground. The high rises in Blocks City are actually hairdressing cabinets, and children’s hairdressing chairs are cars parked in the parking lot at the bottom of the building along the traffic route.

▲現場圖Real Scene

旁邊的休息區是家長看顧孩子和等位的區域,座位設置為高低不一的積木塊樣式。上方的繪本、雜志等物件以抽卡的形式抽取出來,你永遠不知道下一本有什么驚喜。

The rest area is the area where parents wait and look after their children. The seats are set in a block style of different heights. The picture books, magazines, etc. above are extracted in the way of drawing cards. You never know what surprises are in the next one.

▲現場圖Real Scene

▲設想的插畫風空間動態Illustration style of “What will the space be like?”

玩樂區

根據斑馬線的經營管理模式,游樂區分為免費游樂區與VIP游樂區。

According to the management mode of Zebra Line, the amusement is divided into a free play area and a VIP play area.

免費玩樂區 Free Play Area

免費游樂區,除了免費繪本和小玩具,我們更設置了小型的磁性板,孩子們可以在上面組合創作圖案。

In addition to free picture books and small toys, we have set up a small magnetic board in free play area, children can create patterns they like on it.

VIP玩樂區 VIP Play Area

理發店設置大型玩樂區聽上去是很奇特的事情,而這其實是業主對兒童理發業態增值服務的思考,亦是對家長需求的考慮。游樂區雖免費面向VIP顧客,但非VIP顧客亦可消費后將小孩放到里面玩,自己則可以省心地到別處休閑1-2小時。

It sounds very peculiar to set up a large play area in a barber shop, actually it is the owner‘s reflection of value-added services for children’s hairdressing industry, and also a consideration of the needs of parents. Although the play area is free for VIP customers, non-VIP customers can also put children inside to play after they consume, and they can spend 1-2 hours elsewhere to relax themselves.

▲設想的插畫風空間動態

▲現場圖Real Scene

VIP游樂區承續積木主題搭建,是一個提供歡笑的積木之城。進入標志性的城堡牌樓,城中游樂設施有佇立在海洋球池中心的長條形小島,小島的通道墻上有大小不一的透明泡泡球,是孩子們觀察島外環境的望遠鏡。滑出小島,陷進嘭嘭啦啦的海洋球池,正對的是兩面開弧形窗的繪本區。

The VIP play area is built on the theme of blocks, which is a blocks city that provide happiness. Entering the iconic castle archway, a long strip-shaped island standing in the center of the ocean ball pool. There are transparent bubble balls of different sizes on the channel wall of the island, which are telescopes for children to observe the environment outside the island. Sliding out of the island, trapped into the smashing ocean ball pool, right in front of the picture book area with two curved windows.

▲現場圖Real Scene

斑馬線施工過程中,原本與業主的一次關于道具放樣效果的溝通,由于期間更深入地了解到業主對斑馬線的經營模式布局,于是我們提出修改原本的游樂區設計,以擴大游樂區作為活動承載區域的使用面積。

During the construction of Zebra Line, in the communication with the owner about the effect of the props stakeout, we proposed to modify the original play area design to expand the usable area of it as the event space, due to a deeper understanding of the owner‘s layout of Zebra Line’s business model.

通往島上的爬梯已正對著城堡牌樓,往左出島依舊可以滑入海洋球池,從而見到繪本區的風景,而往右則可拾階而下,找尋有趣的物件同玩伴玩笑嬉戲。

The ladder leading to the island is facing the castle archway. Go to the left, you can still slide into the ocean ball pool to see the scenery in the picture book area, and go to the right, you can find some interesting objects to play with your playmates.

▲設想的插畫風空間動態Illustration style of “What will the space be like?”

我們相信每個空間有自身的性格,且空間性格與品牌打造和經營策略不容分割。我們希望兒童空間是動態的,有活力的,能感染人的。

走進這個“斑馬線”,走入一個放大版的積木城市,不論年齡,我們都是其中的小兒童而已。

We believe that each space has its own personality, and the personality cannot be separated from branding and business strategy. We hope that children‘s spaces are dynamic, lively, and impressive.

Walking into this Zebra Line, walking into an enlarged version of blocks city. Regardless of age, we are all just little kids.

▲設想的插畫風空間動態Illustration style of “What will the space be like?”

項目信息——

項目:斑馬線兒童理發品牌終端空間設計

地點:重慶市渝中區龍湖時代天街C館3F

面積:95㎡

主設計師:羅珮綺

設計團隊:鄧林 蘇志展 舒晨 龔瑋坭 劉憲平 陳佳恒 曾佑蝶

軟裝執行:苑丹

Project information——

Project Name: Interior design of chidren’s hairdressing brand, Zebra Line

Location: Longfor·Paradise Walk, Yuzhong District, Chongqing

Area: 95㎡

Design in charge: Luo Peiqi

Main Creation and Design Team: Deng Lin, Su Zhizhan, Gong Weini, Shu Chen, Liu Xianping,ChengJiaheng, ZhengYoudie

Funiture Supplier:Yuan Dan