從嘻哈到電音,Supreme 到OFF-WHITE,就連曾經曲高和寡的高級時裝,都紛紛“放下身段”,走上街頭。也讓「街頭文化」成為了近年最受關注的領域。

The street is to hip-hop and dance,Supreme and OFF-WHITE,even the highbrow fashion brands joined the creation of today’s phenomenal street culture

THE MIX LAND 作為一家潮流品牌集合店,囊括了AirJordan、A-COLD-WALL、AMIRI、Champion、FORCERPBLK、Heron Preston、OFF-WHITE、Palm Angels、Supreme、UNDERCOVER、YEEZY等當下最熱的街頭品牌。它并不局限于單純的購物性質,更試圖為熱愛街頭的潮流玩家提供一處相聚交流的場所。

With a curated collection of streetwear brands,THE MIX LAND is home to Air Jordan,A-COLD-WALL,AMIRI,Champion,FORCERPBLK,Heron Preston,OFF-WHITE, Palm Angels,Supreme,Undercover and YEEZY,the forefront street brands of today. Being more than a shopping destination,it is also where people like street culture meet and share their passion.

因此現象設計團隊在為其設計店鋪空間時,以同樣新潮的「實驗室」為概念,嘗試用回歸街頭的手法表達細節,使這個空間和街頭文化一樣始終處在動態的變化中。

The interior space of the shop began with a lab concept,upon which the Xianxiang Design team explored ways to exploit details in the street,and to give the space a fluid quality like the ever-changing street culture itself.

先鋒「實驗室」丨Avant-Garde Lab

入眼即是大面積的“白”,墻面與地面耐磨漆都選擇了純粹的白色調,制造一種實驗室的“無菌感”。白色能最大限度凸顯其他色調和圖案的背景,為空間裝飾和產品陳列提供更多可能。

Upon entering the space,white walls and floors create a pure and aseptic environment like one experience in a lab.The contrast between white and any other colours or patterns,has guaranteed more potential for interior decoration or product display.

延續實驗室的概念,空間頂部保留了具有工業感的不銹鋼元素和規整明亮的格柵燈。陳列貨架、藝術裝置、試衣鏡和裝飾部分都選擇了同樣的金屬材質。

To continue the lab concept,the ceiling of the space kept its original industrial style,including elements of stainless steel and grid lighting. The display shelf system, art installation,mirrors and space accessories featured the same metallic material.

能隨意移動的試衣間設計靈感,來源于實驗室中用作消毒的風淋室。包括樓梯旁如同消毒箱的展示鞋柜,代表著街頭元素在設計中的“自由”感。

The mobile dressing rooms inspired by the lab air shower room and the shoe display cases inspired by sterilizing cabinets represent the lightness of street elements in the design.

我們對實驗室的印象伴隨著各種化學物質碰撞產生的奇異色彩,熒光也是街頭文化中最常見的設計元素之一。現象設計團隊將其穿插在 THE MIX LAND 空間中,以高飽和度的藍色裝置、隨光影變幻的炫彩門窗以及電子熒幕的動態數字等方式呈現。

Our impression of labs is usually accompanied with wild colors generated from various chemical reactions – the wildest colors of all,neon is also a commonly used design element in the street culture. Xianxiang Design used neon in THE MIX LAND as highlights of the space – highly saturated neon blue installation,colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.

「藝術」的動態表達丨A dynamic expression of Art

如果說高級時裝的藝術是高高在上、冷靜自持,那么源自街頭的藝術則誕生于生活并隨時處在變化中。結合街頭文化和實驗室的概念,現象設計團隊為 THE MIX LAND 打造了“能量提取”、“冷凝”、“分解臺”三個動態藝術裝置,賦予空間更直觀的互動體驗感。

The art of high fashion is about being distant and composed,street art on the other hand,comes from the ever changing daily life. Three performing art installations,power extraction,condensation and operation desk add interactive experience to the space.

進門第一個藝術裝置–“能量提取”,頗具科技感的金屬外殼中,暖黃色燈光照射著最新的潮流單品。借助銀色管道“提取”能量后,旁邊的透明盒中就會釋放出煙霧,傳遞一種能量的融合和增強。

The first art installation – ‘power extraction’displays the new-in products in a metal shell, under warm yellow light. As the silver pipes extract the energy,the transparent box next to it would start to release smoke,conveying the amplification and integration of energy.

試衣間旁的裝置–“冷凝”是一個藍色液體箱,模擬氣體遇冷而凝結的過程。高飽和度的液體與長凳、收納框和地毯等其他藍色裝飾相呼應,增強整體空間的沉浸感。

The second installation,‘condensation’is a box of blue liquids,made to modify the process of condensation. The vibrant colour resonates with other blue accessories,such as the bench,cabinet and carpet in the room,creating a holistic immersive environment.

第三個藝術裝置“分解臺”,“分解”是實驗室和街頭潮流中都不可或缺的部分。無論是實驗品的分解,還是街頭設計中的解構,都是一種拆除外殼、重組再造的過程。不斷散發的煙霧中,新的靈感和創意正持續誕生。

The third installation,‘operation desk’features the decomposition concept in labs,as well as in street trends. Be it the decomposition of chemicals or other experiment materials,or the deconstruction of streetwear design,what we hope to highlight here is the process to remove the superficial while shaping a new form. The lingering mist is where inspirations and creativity continue to be born.

隨處可見「街頭」丨This is the Street

「實驗」是一個沒有束縛和邊際的不斷迸發創造力的過程,THE MIX LAND 的洗手間臺盆設計也表達了這樣的觀念。整塊鋼板折出、左右兩側沒有擋水條,試圖消除邊界的限制。

Experiment is a boundless and lasting process for creativity,which is again reflected in the design of the sink. Shaped out of a whole piece of flat stainless steel,the sinks is an attempt to eliminate bounds and rims.

作為潮流品牌集合店,THE MIX LAND 一目了然的空間動線,自由移動的陳列裝置,以街頭的名義提供一種更加多元化、兼具商業和體驗雙重功能的選擇。

As a select store for streetwear brands,THE MIX LAND is an open book – display installations can be easily re-arranged in the open space,making the space adaptive to diverse changes,taking care of both the commercial and experiential needs for the space.

除了店鋪空間之外,極簡白色和金屬元素也延伸到了二樓的辦公環境中,相對留白的空間里選用 Vitra、Avarte 和 Flos 等家具品牌的經典款式作為點睛之筆,點綴帶有街頭風格的鮮艷色彩插畫,呈現一個與店鋪呼應,明亮自由的辦公空間。

Other than the shop space,the minimalist style of black, white and metal elements extends into the office on the second floor. Classic designs from Vitra, Averte and Flos,as well as vibrant street style illustrations highlight the space to create a bright and free working environment that corresponds to the shop.

項目信息——

項目名稱:THE MIX LAND 潮牌集合店

PROJECT:The MIX LAND – Streetwear Store

位置:杭州蕭山

Location:Xiaoshan,Hangzhou

面積:約360㎡

Area:approx. 360㎡

主創設計:元立俊

Lead designer:Yuan Lijun

設計助理:朱科潤

Design assistant:Zhu Kerun

裝置制作:元立俊

Installation:Yuan Lijun

施工:杭州匠星裝飾

Construction team:Hangzhou Jiang Xing Decoration Ltd.

拍攝:汪敏杰

Photography:Wang Minjie

材料:耐磨漆、不銹鋼、炫彩玻璃

Building materials:Wear-resistant paint,stainless steel,glass