不同于以往傳統金飾品牌,珠寶品牌YǐN隱的金飾作品設計極簡雋永,細節精妙,創造長久陪伴佩戴者身體和精神的金色紋身。

Contrasting strikingly from traditional Chinese gold jewelry, YǐN, an independent fine jewelry brand in China, designs their products in a minimal and delicate theory. It faithfully sticks to their design aesthetics that is to create gold tattoo profoundly companying with the owner in both physical and mental.

▼效果圖

此次odd完成YǐN隱的國內首家精品概念店,是對極簡美學和作品內涵的探究過程,創造一個“云端下的時光容器”,以充分展示和表達這些充滿故事的珠寶作品。

The trial of this conceptual boutique store is regarded as an aesthetical discovery of minimalist and the design connotation. In order to maximally present and elaborate these jewelries, it was finally decided to be furnished into a wonderland under ‘the sea of clouds’.

▼店鋪室內

YǐN隱的每一件珠寶都是一個符號故事,我們創造了一個“云端下”的展示空間,著重于空間質感和明亮感,令每一個系列、每一件珠寶得以充分展示和表達,在云端下行走的同時,探尋一個個設計系列的理念故事,采擷其中金色的靈感之美。

Every single jewelry from YǐN is a symbolic story. Drawing more attention on the space quality and brightness, we designed a display space under the ‘clouds’ to give a chance for those jewelries to narrate their unique stories hiding behind. When wandering through the clouds, to explore the design story behind and to harvest the beauty of golden inspiration.

▼凸顯品牌特色的店鋪入口,地面金字塔有強烈指向性,引領顧客找尋屬于自己的“金色紋身”

場地空間不大,但展面長,進深小。這樣的空間尺度沒有制約到我們對空間的想象。以長展面擬作天空,采用柔軟肌理的帷幕紗簾,綿延中模糊空間界限。起伏的天花造型能同時消解原天花上生硬的結構高差。

The site is not large, measuring about 10.6 meters long and 3.5 meters across. The scale did not become a restriction to our imagination. Metaphorizing the 10.6 meters length into sky, a drapery with soft surface stretching long and unbroken blurred the space boundary. Meanwhile, the ceiling was designed to be undulating to digest the stiff structural elevation difference.

▼綿延的帷幕紗簾,墻面吊掛品牌的金色icon裝飾掛件

以進口人造石定制、呈現為連綿漂浮云朵的展臺是空間亮點,烘托金色珠寶的溫暖韌性。白色展臺質感溫潤,造型柔軟,吸引顧客將視線落到產品展示上。金色的底座是灑下的云翳。

Artificial stone from oversea has bespoke and presented the jewelry booth into a continuous floating cloud image, which not only highlights the space but also singularizes the warmness and doughtiness. With a soft and mild line shape, the white booth is able to gently catch customer’s attention and guide them to the products. Golden pedestal is the shadow of clouds.

▼珠寶展臺細節

空間通過燈光的配合營造出晴空的明亮氛圍,令整個店面充滿云層之間或均勻或跳躍灑下日光、仿佛丁達爾效應一般的感動。是講述故事的時光容器,也是一座關于金飾的微型美術館。

The lighting utilized in this space has brought brightness to the entire space, not scattered or motionless, but in a way of well-proportioned and dynamic, like Tyndall Effect. The space is a story-teller, and also a tiny gallery of gold jewelry.

▼洽談區

▼剖面圖

▼平面圖

項目信息——

項目名稱:YǐN隱概念精品店

設計事務所:odd(okamoto deguchi design)

項目設計師:出口勉/岡本慶三/方雪妮/張鳳

項目地點:北京市東城區王府中環

項目設計時間:2018年11月

項目完成時間:2019年7月

建筑面積:38㎡

攝影師:銳景攝影

使用材料及品牌:地面-后象水磨石,展臺-杜邦人造石,金色鍍鈦不銹鋼

燈具-創影光奇(天津)